Lifecycle & Demand Generation · London, UK

Violeta
Todorova

Marketing operations with strategic insight. Full lifecycle. Intent-driven ABM. Turning complex campaign architecture into measurable pipeline growth.

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8+
Years in digital marketing
Global
Across EMEA, AMER & APAC
B2B
SaaS & enterprise focus

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About

Strategy meets implementation

Violeta Todorova

I'm a London-based digital marketing manager who sits at the intersection of strategic thinking and operational excellence. While many marketers choose one lane, I've built a career that spans both — combining campaign planning and delivery.

My focus has evolved from broad brand and content work into the mechanics of how great marketing actually gets done: the channels, workflows, automation, and sales alignment that turn strategies into results. I've worked across the full funnel — from intent-driven ABM and demand generation through to customer newsletters and retention.

I thrive in environments that demand adaptability — whether that's scaling campaigns from regional to global, bridging the gap between marketing and sales, or finding the right MarTech stack to make it all click.

📡

Brand Awareness

Consistent, cohesive messaging across every channel

🚀

Full-Funnel Campaigns

Top-to-bottom lifecycle ownership — awareness through to retention

⚙️

ABM & MarTech

6sense intent data, HubSpot, Salesforce, Openprise & more

🔗

Sales Enablement

Bridging marketing and sales for pipeline impact

📊

Analytics & AI

Data-driven optimisation, augmented by AI at scale

🤝

Cross-functional

Across sales, product, leadership and agencies

Languages

🇬🇧 English Fluent 🇧🇬 Bulgarian Native 🇪🇸 Spanish Elementary

Key Achievements

185% User growth
161% Sessions increase
2× Sales from website
10+ HubSpot certifications

Experience

Where I've made an impact

Zeta Global
Dec 2025 – Present
Global Marketing Campaign Manager

Joined following Zeta Global's acquisition of Marigold's enterprise products. Undertook a large data migration project as part of the ops team.

Marketing Operations HubSpot Data Migration Openprise
Marigold
Jan 2025 – Dec 2025
Global Marketing Campaign Manager

Expanded scope from EMEA to global, taking on AMER & APAC markets. Led end-to-end campaign management across multiple regions. Leveraged 6sense ABM intent data to build targeted mid-funnel nurture programmes, and produced customer newsletters to drive engagement and retention. Owned end-to-end event marketing ops — from building event pages and executing email campaigns, to data enrichment, deduplication and CRM upload, through to routing contacts to the right sales reps.

Global Campaigns Lifecycle Marketing ABM 6sense Marketing Ops HubSpot
Marigold
Jun 2023 – Dec 2024
EMEA Marketing Campaign Manager

Owned campaign management for the European market — building and executing multi-channel demand generation programmes, optimising landing pages, and managing marketing automation workflows within HubSpot. Built ABM nurture programmes using industry data to serve prospects with relevant content.

ABM 6sense Landing Pages Automation Email Marketing
Sphere Partners
Jan 2022 – Jun 2023
Digital Marketing Manager

Achieved a 185% increase in users, 161% growth in sessions and 78% increase in pageviews — directly doubling sales generated from the website. Managed the full marketing mix: content, social, paid media, automation, events, and an external SEO agency. Acted as the primary HubSpot owner and lead nurture strategist.

185% User Growth Paid Media HubSpot Lead Nurture SEO Events
Sphere Partners
Nov 2020 – Jan 2022
Marketing Coordinator

Managed all social channels (paid and organic), coordinated internal events, produced webinar and video content, and led podcast promotion — building the foundation for a broader digital marketing function.

Social Media Paid Social Video Events
Gripped
Apr 2019 – Nov 2020
Marketing Account Manager

Client-facing role working with B2B SaaS brands on pure inbound marketing. Collaborated with writers, developers and designers to deliver landing pages, blog content, social growth, and lead generation — while maintaining strong client relationships.

B2B SaaS Inbound Marketing Client Management Content
Huble
Jan 2018 – Mar 2019
Sales & Marketing Executive

Supported internal brand promotion at a leading HubSpot partner agency. Completed 10 HubSpot certifications and helped maintain the company's highest-tier HubSpot partner status — laying the foundations for a career built around marketing operations and automation.

HubSpot Partner 10× Certified Sales & Marketing

How I Can Help

What I can do for you

Here's where I tend to make the biggest difference. Recognise any of these?

ABM & Mid-Funnel Engagement

You're generating leads but have no idea how to further engage them

You've got pipeline coming in but prospects go cold after the first touch. The missing piece is usually an ABM infrastructure that tells you who's ready, what they care about, and when to reach out. Whether you're new to a tool like 6sense or simply not getting value from it yet, I can help build the nurture framework that keeps hot accounts from slipping through the cracks. Key to success here: get both marketing and sales working from the same playbook.

CRM & Data Integrity

Your CRM is a mess and nobody trusts the data

Duplicate records, missing fields, leads going nowhere — bad data is one of the most common and costly problems in B2B marketing, and it quietly undermines everything else. I can dive into your HubSpot portal, identify what's broken, what's missing, and what's just noisy, and give you a clear set of recommendations to get your data working for you rather than against you.

Marketing & Sales Alignment

Leads are falling through the cracks

A lead that doesn't reach the right sales rep at the right time is a lead lost. I can make sure your leads get routed to the right sales reps with no delays across HubSpot and/or Salesforce, with the right automations set up. Rules, triggers, handoffs all sorted to make sure no lead is left behind.

The result? Sales stop complaining about lead quality, and marketing gets credit for the pipeline they generate.

Event Operations

Your events generate contacts but the momentum dies the moment the events end

Events are expensive. The follow-up shouldn't be an afterthought. Lack of solid event ops is in fact the cause that I've witnessed for some events' ultimate failure to generate revenue. Without a robust event ops foundation, leads don't move through the pipeline effectively.

I can establish the event ops process. This includes the landing page setup, pre- and post-event emails, enriching the contact data, uploading it to your CRM and routing each contact to the right sales owner while the conversation is still warm.

Skills & Tools

The full toolkit

Core Skills

Lifecycle Marketing Demand Generation Marketing Automation ABM Paid Media Sales Enablement Customer Engagement Analytics & Reporting Brand Awareness Lead Nurture AI Prompt Engineering Cross-functional Collaboration Project Management

MarTech Stack

HubSpot 6sense Salesforce Openprise ZoomInfo RingLead LinkedIn Campaign Manager monday.com Asana AI-Assisted Analytics CRM

Testimonials

Don't just take my word for it... take theirs!

"

I found Violeta to be a highly capable demand marketer. Initially focusing on organic social, she quickly broadened her experience to manage paid social as well as full lifecycle campaigns from idea to execution. ... Her expertise with CRM, Marketing automation and related technology played a key role in the success of our small team, ... Violeta was truly a critical member of my team, always ready with fresh ideas and approaches to the challenge of Marketing.

Michael Anthony
Head of Marketing
"

I had the opportunity to manage Violeta in our Marketing Operations group at Marigold and Zeta, and can confidently say she's someone you can count on. ... She's also a constant learner and listener, and she knows when to push hard for ideas she believes in. I witnessed her taking ownership of various projects where strong organizational skills were required (small team, high cadence of deliverables).

Alexis Fillon
Director of Marketing Operations
"

Violeta consistently demonstrated strong organizational skills and attention to detail, ... She collaborated effectively with cross-functional teams — including creative, analytics, and regional stakeholders — to coordinate campaign elements and maintain consistency across markets. I would gladly recommend Violeta for any marketing or campaign-focused role and am confident she will be a valuable addition to any organization.

Miguel Garcia
VP, Marketing Operations

Excerpts from real LinkedIn recommendations, provided by my former managers. Full testimonials visible on my LinkedIn profile.

Contact

Let's work together

If you're looking for someone who can blend strategic thinking with hands-on marketing operations, I'd love to hear from you.

Reach me on LinkedIn